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Start with an idea.Leave with a firm.

Bring the idea. Your CEO turns it into a business plan with you, a board tests it hard, and then Firmo builds the company that will launch it: departments, agents and your first agenda.

Already selling? Hire a firm for your business →

The idea
The plan
The numbers
You.The idea is yours. So is every decision about it.
Why ideas stall

Most ideas die
between the notebook and the first sale.

Not because they were bad. Because nobody turned them into a plan, nobody challenged the plan, and nobody was there to do the work once it was written.

Firmo gives the idea all three: a method to shape it, a board that pushes back, and a firm that starts working the day you say go.

An idea needs a plan, a critic and a team. You get all three.

The path

From idea to firm,
in four stages.

You decide at the end of every stage. Nothing moves to the next one without your yes.

01You and your CEO

Shape the idea

A guided path built on proven methods: the job your customer hires you for, who you compete with, what you sell and at what price. You answer; your CEO writes.

You getBusiness plan, written with you
Your idea“A course that…”
Business plan · draftWritten with you
Job to be done
Who it’s for
Competitors
Offer and price
✓Your yes → next stage
02The board

Test it hard

Strategy, finance, sales, brand and legal each take the plan apart. You get a verdict, go, change or stop, with the reasons and the numbers behind it.

You getA verdict with reasons
The planUnder review
✓Strategy~Finance✓Sales✓Brand~Legal
GOwith 2 changes
✓Your yes → next stage
03Firmo

Build the firm

Once you approve the plan, the company is created. Its CEO reads the plan and drafts the firm: goals, departments, agents, and what it can do on its own.

You getYour company, set up
CEOreads the plan
MarketingSalesOperationsFinance
+ free desk
✓Your yes → next stage
04You

Give the green light

You adjust what you want, then say go. Departments start on the launch: the offer, the brand, the first page, the first campaign. Your first agenda arrives the next morning.

You getThe launch starts
Green light
The offerThe brandThe first pageThe first campaign
Tomorrow · 06:40Your first agendaPrepared by your CEO · 3 decisions
✓Your yes → the firm starts
Stage one, up close

The plan is a page
you write together.

Your business plan is an editable document, with your CEO in a chat beside it. Select any line, leave a comment, and the CEO rewrites it, checks it, or asks the board.

Example content.

Your CEO
I’ve drafted the pricing section from your notes. The board thinks €29 is too low for a weekly box. Want to see two alternatives?
Yes, and keep a version for students.
Done. Three options are in section 4, with margins for each.
Business plan · draft 3

4 · Pricing

Weekly box, delivered on Fridays. €29 a week, cancel any time.

Comment · youIs this enough to cover shipping in winter?

Student plan: 20% off with a valid student card.

In fairness

A board that can say no.

It won’t flatter your idea.

If the numbers don’t work, the board says so, and shows you why. A no on paper is cheaper than a launch nobody buys.

It won’t promise you success.

Nobody honest can. It gives the idea the best possible chance: a tested plan and a firm to run it.

It won’t decide for you.

Go, change or stop is always your call. The plan, the brand and the company are yours.

Two doors, one firm

Which one is yours?

You are here

I have an idea

Start with the plan. Your CEO and the board shape and test it, then the firm is built around it.

Apply with your idea

I already sell

Skip the plan. We set up the firm around the business you already run.

Hire a firm

Questions from people with an idea

Do I need money to start?

You need the subscription, and whatever your plan says the launch will cost. The board shows you that number before you commit to anything.

What if the board says stop?

Then you’ve saved months. You can change the idea and test it again, or bring a different one.

Do I need to be technical?

No. You answer questions and make decisions in plain words. Your firm does the rest.

Whose plan is it?

Yours. The business plan, the brand and the company belong to you, and you can export them.

How long does it take?

It depends on the idea and on how fast you decide. We agree a realistic plan on the call.

Wave two · by application

Bring the idea. We’ll build the firm.

The first wave is sold out. Apply now for wave two, or just leave your email: you’ll hear first when it opens.

Apply for the next wave
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One email when wave two opens. Nothing else.