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FirmoApply
A day at the firm · case study

24 hours insidethe firm that sells Firmo.

Firmo is sold by a firm that runs on Firmo: a CEO, the departments, a reviewer. The founder appears at the two ends of the day. Everything in between is the firm’s work.

2moments for the founder
7departments at work
1draft stopped by review
06:40to 06:40, next day
06:40The CEOYou

The agenda arrives

The founder opens Firmo. The CEO has done the reading: three decisions, each with a recommendation and the reason behind it.

Agenda · prepared by the CEO · Decision 1 of 3Recommended: Yes

Open interview slots for next week

Why
Applications that fit are waiting for a call.
Based on
Applications read by Sales, and your calendar.
If you wait
Good applicants wait another week, and some move on.
You get
Slots offered to each applicant, replies drafted.
ApprovedNot now
Agenda · prepared by the CEO · Decision 2 of 3Recommended: Yes

Publish a series on the Masters

Why
Applicants keep asking how Firmo differs from AI tools.
Based on
Questions in the applications and in the inbox.
If you wait
The question stays unanswered where buyers are looking.
You get
Three posts, written and reviewed, scheduled this week.
ApprovedNot now
Agenda · prepared by the CEO · Decision 3 of 3Recommended: Not now

A partner wants to resell Firmo

Why
An agency offered to sell Firmo to its clients.
Based on
Their email. No terms yet.
If you wait
Nothing is lost. They can send terms first.
You get
A call to discuss terms you haven’t seen.
ApprovedNot now
That was the morning meeting.

Decide to continue. The page moves on once you choose.

07:05The founderYou

Two yes, one not now

Two taps and a third that can wait. The founder closes the app. That was the morning meeting.

Decisions · 07:05
Interview slotsApproved
Masters seriesApproved
Partner proposalNot now
08:30Marketing

The Masters series, drafted

Three posts about the Masters library. Awareness Map picks the angle, Fact-First Copy writes them.

Draft · LinkedIn series · 3 posts · waiting for review
FirmoYour firm, at workScheduled · Tue 09:00
···

“Write like Ogilvy” is not a method.

Put a famous name in a prompt and the model guesses at a style. In Firmo, every Master is written down: rules, an instruction, and a check the work has to pass.

The MastersA name in a prompt
is a costume.A Master is a method. firmo
46 methods → hirefirmo.com/the-masters
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Angle: Awareness Map · Written with Fact-First Copy
FirmoYour firm, at workScheduled · Wed 09:00
···

Before any page reaches our founder, one Master reads it with a single question:

where is the proof?

No proof, no promise. It gets struck.

Proof EquationThe most powerful AI platform.You appear twice a day.No proof, no promise. firmo
See a day at the firm → hirefirmo.com
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Angle: Awareness Map · Written with Proof Equation
FirmoYour firm, at workScheduled · Thu 09:00
···

One headline, three Masters, five slides.

Swipe to see how a generic draft becomes a line we would sign.

1 / 5CarouselThree Masters,
one headline.DraftUnderstandDoCheckApprove firmo
The full method → hirefirmo.com/the-masters
LikeCommentRepostSend
Angle: Awareness Map · Written with Fact-First Copy
10:15Sales

New applications, read

Applications from hirefirmo.com arrive overnight. Sales reads each one against the fit criteria and drafts the reply.

Applications · read by Sales
Online shop, selling for yearsFit. Reply drafted, call proposed.
Call
Course creator, one personFit. Reply drafted, call proposed.
Call
An idea, no product yetPointed to the other door: Start from an idea.
From idea
12:40Customer care

Questions answered

Prospects ask about data, contracts and setup. Care answers in Firmo’s voice. One request is outside its limits, so it waits.

Inbox · prospects · answered by Customer care
MR
Marta R.Online course · via hirefirmo.com

Hi! If I leave Firmo one day, can I take my data with me?

12:31

Yes. Your wiki and your files are yours to take with you.

Customer care · 12:40 · ✓ reviewed

Great. And can we sign a custom contract? We’re a small agency.

12:42
Outside Care’s limits: contractsAdded to the founder’s next agenda. Nothing promised.
Waits for the founder

Good question. Our founder answers contract questions himself. You’ll hear back by tomorrow morning.

Customer care · 12:44 · ✓ reviewed
Replies go out in Firmo’s voice, after review.
15:20Review

A post goes back

One draft promises more than Firmo does. Proof Equation finds no proof. The reviewer sends it back before anyone sees it.

Draft post · Review

Firmo replaces your whole team.

No proof, and not what Firmo promises: the founder keeps every decision.Sent back
17:00Marketing

The post, fixed

Rewritten with what Firmo actually promises. Review approves it. It joins the queue.

Draft post · v2

You appear twice a day. The firm does the rest.

The claim is the product itself: this page shows the two moments.Approved
19:30Finance

Costs checked

Finance checks what the firm spent today against the limits the founder set. Inside them: nothing to ask.

Spend today · against your limits
AI usage
Tools
Ads
The black line is the limit you set.Within limits
22:00Strategy

A pattern, noted

Strategy reads the week’s applications with Awareness Map and spots how people describe their problem. Next week’s page will answer it.

Note · Strategy
Applicants compare Firmo to AI tools, not to hiring.Awareness Map: they know the problem, not yet this kind of solution.
Next week: a page on a firm versus a tool.Goes on Monday’s agenda.
Agenda
03:00The firm

Still at work

While the founder sleeps, the firm closes the day.

Overnight
  • Tomorrow’s post scheduled
  • Wiki updated with today’s decisions
  • Replies to applicants queued for approval
  • Tomorrow’s agenda drafted
06:40The CEO · next dayYou

The next agenda

Twenty-four hours later. A new agenda, and yesterday’s “not now” is back with new information.

Next agenda · prepared by the CEO · Decision 1 of 3Recommended: Yes

Confirm two calls with applicants

Why
Two applicants picked a slot overnight.
Based on
Their replies and your calendar.
If you wait
The slots go back to the pool.
You get
Both calls in your calendar, with a brief on each business.
ApprovedNot now
Next agenda · prepared by the CEO · Decision 2 of 3Recommended: Yes

Partner proposal, now with terms

Why
The agency sent its terms overnight.
Based on
Their terms, checked by Finance against your prices.
If you wait
They wait. The terms stay on the table.
You get
A call this week, with a negotiation brief from Sales.
ApprovedNot now
Next agenda · prepared by the CEO · Decision 3 of 3Recommended: Yes

Publish the page on a firm versus a tool

Why
Applicants compare Firmo to AI tools, not to hiring.
Based on
Strategy’s note on this week’s applications.
If you wait
The comparison stays unanswered.
You get
The page, written and reviewed, live today.
ApprovedNot now
That was the morning meeting.

The founder’s day: two taps at 07:05.
The firm’s day: everything else.

Nothing reached the founder uncheckedEvery draft went through review. One went back.
Nothing was spent outside the limitsFinance checked the day against the limits the founder set.
Nothing waited for a meetingWhat needed the founder was on the agenda. The rest was done.

This is an illustrative day built on the real product, showing the kind of work Firmo’s own firm does to sell Firmo. Times and tasks are examples, not a report of results.

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